Why Political Brand Identity Matters

Candidate brand identity should be the first component established in your campaign. It’s the deciding factor of whether you win or lose, and candidates with strong brand identity prevail. PoliticalBranding Associates helps you get there.


Whether your candidate is new to the political arena or a seasoned politician, brand identity, brand positioning, brand awareness and an effective brand proposition play a key role in winning your race, driving messaging and content, and helping you use data and polling information more effectively.


Once your brand is established, we collaborate with your team, strategically and effectively integrating brand identity into all facets of your campaign — from organizing and running campaign events to merchandise brand consulting to content creation and messaging — creating a strong political brand identity for your candidate that resonates with your voters.

Strong Political Identity: The Cruz Iowa Win

Ted Cruz made history when he won Iowa, and after, multiple key states on Super Tuesday. Bonnie Siegel was responsible for creating and driving Cruz’s unique political brand identity, implementing his brand into every component throughout the campaign, including campaign events, merchandise, donor events and more.



“Bonnie was a force of nature for our campaign. From our first Houston organizational meeting to our Indiana suspension event, she was the ‘warlord’ on staying consistent to our brand. Instead of a branding strategist being unconventional, it should be the flat out way we do things. With Bonnie, that is an easy component to add to our current campaign configuration.


Branding isn’t a concept, it is a political reality and Bonnie added that to our campaign and demanded accountability from every member of the team when it dealt with voter communication. Not only would campaigns be smart to add PoliticalBranding Associates to their strategy team they would be dumb not to.”


Jeff Roe

Founder, Axiom Strategies

Campaign Manager, Ted Cruz for President

“I’ve worked for a wide range of candidates, including George H.W. Bush and George W. Bush, and in all of my years on the political campaign trail, I have never met anyone like Bonnie Siegel. Through her vision, passion and leadership, Bonnie was able to create a brand for Ted Cruz that not only encapsulated his true character, but also strongly resonated with voters.


Her unique approach and absolute insistence in driving all campaign elements around a brand definitely makes a difference. Bonnie changed the way campaigns are run, placing brand before anything else, and I highly recommend all campaigns capitalize on what PoliticalBranding Associates brings to the table.” 


Mark Campbell

CEO, Intellz.com

Let’s Talk Brand Identity


For more information or to learn how PoliticalBranding Associates can help you create and implement a strong political brand identity for your candidate and campaign, complete and submit the form below or call  1-816-753-0200.