Why Candidates Should Understand Branding

Most candidates don’t think of themselves as a brand. But in order to be a successful candidate today, when campaigns are competing for attention with sophisticated brand advertisers, they should start.

Now, most early-career candidates understand they need to market themselves to voters. But marketing and branding aren’t the same thing. Marketing is the process that supports bringing a brand to market.

Branding, meanwhile, involves developing things like a candidate’s public image, personality, awareness, perception, values and messaging. The brand must resonate in every aspect of an overall campaign. In fact, crafting a brand is a bit more complicated than just putting up a logo, or communicating policy issues. Read more at Campaigns & Elections