The New Political Landscape: Brand Identity and Authenticity

I think we can all agree that last year’s primary election was anything but typical. At times, it was hardcore, rough and contentious. It was also the first time in recent history where it wasn’t necessarily about party affiliation anymore — it was about the candidates, themselves.

On the Republican primary side, we watched the equivalent of Survivor in business attire, with 17 candidates in a constant battle for sound bites and attention. Some fought to win, while others, it seemed, fought just to survive.

Out of this sea of seemingly endless candidates, the majority didn’t have strong brand identity, but two did. One was based on traditional conservative values and strong faith. The other played on his existing, corporate brand of brash, “tell it like it is” characteristics. Read more on Medium