The Dos & Don’ts of Branding

Whenever I get asked about branding a candidate, I think of the old riddle: What comes first, the chicken or the egg?

For campaigns, the question becomes: what comes first, the branding or the marketing? For me, the answer is clear. There’s no effective marketing without a defined brand. But in politics, that distinction isn’t always clear.

In fact, one trend I’ve witnessed in the political space is once the campaign team creates a logo, said team considers the logo the candidate’s “brand,” and now has the inspiration to design a website and marketing materials that encompass the “brand.”

Big mistake. A logo is not the candidate’s brand. Read more at Campaigns & Elections.