When a Party Turns “Toxic”

“The [democratic party] brand is just bad,” Rep. Tim Ryan said. “I don’t think people in the beltway are realizing just how toxic the Democratic Party brand is in so many parts of the country.” CNN, June 22, 2017

Last night I heard something that absolutely solidified something I’ve said time and time again: the future of politics is now not necessarily about party affiliation, but about the candidates, themselves.

For a representative to call his party’s brand “bad” and “toxic” on national television, no less, definitely makes one question about this new political frontier we have entered — a frontier where candidates, representatives and the like are worried how their political party will impact public perception on them as individuals.

And while there’s no doubt both parties are going through an identity crisis — an identity shock, really — what’s fascinating to me is we’re beginning to see some representatives and candidates embracing their own brand (whether they are aware or not), jumping off the traditional donkey and elephant rides to victory (or not).

Some see this party identity crisis as the proverbial nail in the coffin. I see it as a very exciting time for this new frontier — a time where voters and constituents actually start to care about the individual representing them, not the party they identify with. Read more on Medium