Brand Creation: The Biggest Lesson Politicians Can Learn From Companies

Below is an article by Innovation in Advocacy about the importance of candidate branding and how Bonnie Siegel is changing the political landscape.

Corporations understand branding, they understand the necessity of repetition in sending a clear message to their consumers. Branding is why you connect Apple with images of innovation, minimalism, technology and futurism. It’s why a McDonalds in St. Louis won’t be very different from one in Southern California — the same BigMac, McFlurry and golden arches can be found globally. It’s why an athlete wearing Nike is associated with images of strength, athleticism and fashion. Read more on Medium