Podcast – Building Brand Love with Millennial Voters

Bonnie Siegel, founder, Political Branding Associates shines the light on how Millennial voters are different from earlier generations of voters.  With examples from the Bernie Sanders and Ted Cruz 2016 campaigns, Bonnie points out what drives Millennials to act, their interest in making the world a better place, and how we often hear what we want to hear from candidates.

Listen to the podcast on digitalpoliticsradio.com.