BRAND CONSULTING SESSION

Through an interactive one-day session, PBA Consultants will teach you and your team how to identify and build your candidate’s political brand identity. In preparation, we review and research your candidate’s current assets, public presence, and data and polling; providing valuable insight designed to help you identify a strong political brand identity.

Our Time Together Will Deliver:

  • Branding Fundamentals – The Language that Defines Political Branding
  • A Formidable Understanding of What it Takes to Build Your Candidate’s Brand
  • A Definitive Approach On How to Take Your Brand to Market

BRAND CONSULTING SESSION + 30-DAY RETAINER

This opportunity bridges the benefits of a full Brand Consulting Session with a 30-day follow-up retainer. This allows complete access to the PBA team with dedicated, one-on-one consulting for you and the team. Additionally, we will work with your team to develop a Brand Promise (slogan/tag line) that will highlight the candidate and the promises made to win the race.

Our Time Together Will Deliver:

  • Branding Fundamentals – The Language that Defines Political Branding
  • A Formidable Understanding of What it Takes to Build Your Candidate’s Brand
  • A Definitive Approach On How to Take Your Brand to Market
  • Development of Your Candidate’s Brand Promise (Slogan/Tag Line)


BRAND CONSULTING SESSION + 60-DAY RETAINER

This package includes all of the benefits of the branding session, as well, a 60-day follow-up retainer. Your team will have exclusive access to our PBA Consultants to continue the strategic development and infusion of your candidate’s brand into all facets of your campaign.

Our Time Together Will Deliver:

  • Branding Fundamentals – The Language that Defines Political Branding
  • A Formidable Understanding of What it Takes to Build Your Candidate’s Brand
  • A Definitive Approach On How to Take Your Brand to Market
  • Development of Your Candidate’s Brand Promise (Slogan/Tag Line)
  • Review of Communication Strategy to include: Messaging Tactics, Newsletters, Websites and Speeches

For a more detailed training session synopsis, download our brochure or contact us for more information.

I've worked for a wide range of candidates, including George H.W. Bush and George W. Bush, and in all of my years on the political campaign trail, I have never met anyone like Bonnie Siegel. Through her vision, passion and leadership, Bonnie was able to create a brand for Ted Cruz that not only encapsulated his true character, but also strongly resonated with voters.

Her unique approach and absolute insistence in driving all campaign elements around a brand definitely makes a difference. Bonnie changed the way campaigns are run, placing brand before anything else, and I highly recommend all campaigns capitalize on what PoliticalBranding Associates brings to the table.

Mark Campbell
CEO, Intellz.com